When Starwood Capital Group expanded renowned French crystal brand Baccarat into the real estate category, they hired Magrino Public Relations because of our deep experience with international lifestyle brands and residential real estate. In less than a year, we secured more than 550 million national and international media impressions for Baccarat Hotel & Residences New York, through media relations, sales gallery events and strategic alliances, contributing to an impressive 60% sold by 2014.
Corcoran Group President & CEO Pamela Liebman and Starwood Capital Group Chairman & CEO Barry Sternlicht
Starwood Capital Group, Tribeca Associates and Corcoran Sunshine Marketing Group hosted top brokers for the topping out of the property, which coincided with the release of
Barry Sternlicht, Chairman & CEO Starwood Capital Group, thanked brokers for their support of the residences with Pamela Liebman, President & CEO, the Corcoran Group; Mark Gordon, Managing Partner, Tribeca Associates; Barry Sternlicht; Kelly Kennedy Mack, President, Corcoran Sunshine Marketing Group.
A rendering of duplex residence at the Baccarat Hotel & Residences New York
The Baccarat Hotel & Residences New York at 20 West 53rd Street, just off Fifth Avenue
Residents of the penthouse will enjoy sweeping views of the city from the loggia.
The exterior of the property demonstrates the relevance of crystal to contemporary design.