Dom Pérignon, the world’s most venerable champagne, turned to Magrino when research showed the champagne was so highly revered it was only being purchased for special occasions. Dom Pérignon saw significant gains in sales and awareness following our three-year campaign in which we created opportunities for key influencers to enjoy the champagne in high-visibility situations that promoted aspirational use, and strategic alliances that drove media in new categories.
Dom Pérignon’s classic varieties are grown in Epernay in the heart of the Champagne region.
Dom Pérignon 100, a platform Magrino developed, enabled the brand to target key influencers in a brand-appropriate way and provide them with opportunities to enjoy the champagne.
Magrino was tasked with developing a campaign to support the release of the 1995 vintage using plastic. The agency turned to architect Richard Meier to design this limited edition gift.