When vineyard vines wanted to break through the cluttered “preppy heritage” category, Magrino Public Relations Agency positioned the company as an upscale lifestyle brand. We targeted media in the fashion, business, and lifestyle categories, introduced the company to a more fashion-forward audience, and promoted brand partnerships. Overall we secured a half-billion media impressions for vineyard vines.
vineyard vines retail stores bring the brand to life.
Well known as a summer brand, vineyard vines wanted to expand the brand relevance throughout the year.