Clients / Magrino
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When Magrino Public Relations was hired to launch the flagship New York City location of Eataly, the largest artisanal Italian food and wine marketplace in the world -- just two weeks prior to opening, we developed an opening campaign that included Mayor Michael Bloomberg cutting the ceremonial “pasta ribbon,” as well as a series of media and consumer events producing over 80 million media impressions.

Restaurant & Food PR for Eataly: Mario Batali's NYC market

Restaurant & Food PR: Eataly grand opening in New York City

Lidia Bastianich, Joe Bastianich, Chef Mario Batali and Eataly Founder Oscar Farinetti

Restaurant & Food PR: NYC Mayor Bloomberg at Eataly

New York City Mayor Michael Bloomberg at the official ribbon cutting – Pasta ribbon cutting – of Eataly

Restaurant & Food PR: pastry counter at Eataly in New York City

Eataly’s pastry counter

Restaurant & Food PR: cheese counter at Eataly in New York City

Eatay’s cheese counter

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