When Magrino Public Relations was hired to launch the flagship New York City location of Eataly, the largest artisanal Italian food and wine marketplace in the world -- just two weeks prior to opening, we developed an opening campaign that included Mayor Michael Bloomberg cutting the ceremonial “pasta ribbon,” as well as a series of media and consumer events producing over 80 million media impressions.
Lidia Bastianich, Joe Bastianich, Chef Mario Batali and Eataly Founder Oscar Farinetti
New York City Mayor Michael Bloomberg at the official ribbon cutting – Pasta ribbon cutting – of Eataly
Eataly’s pastry counter
Eatay’s cheese counter