Michelin hired Magrino PR to launch its prestigious guide in North America. We initiated a nine-month education campaign, secured A-tier media coverage, and produced a launch event at the Guggenheim Museum attended by the city’s finest chefs, influencers and who’s who of food media. In the first year alone, we garnered more than 83 million media impressions.
New York City’s first Michelin Three Star Chefs (left to right): Per Se’s Thomas Keller, Le Bernardin’s Eric Ripert, Jean-Georges Vongerichten for Jean-Georges, and Alain Ducasse for Alain Ducasse at The Essex House
(left to right) Restaurateur Alex von Bidder, Chef Daniel Boulud, La Bernardin owner Maguy Le Coze, Chef Fabio Trabocchi, and restaurateur Julian Niccolini
Magrino brought Michelin’s Bibendum throughout the city on the day the guide launched.