When Hendrick’s Gin engaged Magrino Public Relations, we were charged with enhancing their premium positioning while continuing to support its reputation as the most unusual gin. Since we started working with the brand in 2012, the agency supported a five-city tour and secured 14 million media impressions, leading to record breaking event attendance and a 100% increase to database entries.
Hendrick’s Gin, the most unusual gin, has taken the world by storm since it was first introduced, thanks to its delightfully unique flavor.
Magrino leveraged Hendrick’s Gin’s experiential event series, Voyages into the Unusual, with regional media across the country.
Welcome to the curious world of the Hendrick’s Gin experiential event series, Voyages into the Unusual.
An exclusive group of media and members of the bartender community sipping Hendrick's Quinetum, a limited edition quinine cordial, introduced in 2013.
Magrino arranged an alliance between Hendrick’s Gin and their luxury home tabletop and accessories client L’OBJET, which included the spirit in collateral for its Cabinet of Curiosités collection.