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Martha Stewart Collection

Macy’s engaged Magrino to launch its exclusive Martha Stewart Collection, the largest brand rollout in Macy’s history. The launch campaign encompassed multiple strategic public relations efforts, including national television appearances, A-tier print coverage, and in-store consumer events and activations, resulting in over 180 million media impressions secured in less than a year.


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Home & Furniture PR Martha Stewart Collection

The Martha Stewart Collection encompasses a broad range of home goods, including bed and bath textiles, housewares, casual dinnerware, flatware, glassware, cookware, holiday decorating and trim items.

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