Susan Magrino and Magrino have led Public Relations strategy for Martha Stewart and the Martha Stewart Living Omnimedia brand since the beginning of Martha's entrepreneurial career, helping to grow her from an individual lifestyle expert to a global multi-platform brand. We have been involved in every aspect of the business, including: corporate communications; books, magazines and other media brands; merchandise and retail businesses; cause marketing; and Martha's personal representation.
Martha with Julia Child on the set of her original television show, Martha Stewart Living
Always aiming to reach new audiences, we arranged for Martha to present an award with musician Busta Rhymes at the 1997 MTV Video Music Awards.
Magrino managed the Public Relations of Martha Stewart Living Omnimedia's October 1999 debut on the New York Stock Exchange.
For the 2007 launch of Martha Stewart Collection at Macy's, the largest national launch in the retailer's history, we managed a strategic roll out of national and regional media and in-store consumer events.
Martha with Susan Magrino at the 2014 annual Magrino Holiday Preview
Magrino has promoted 80 books by Martha Stewart, including her latest title From the Kitchens of Martha Stewart: One Pot
We show there's more to Martha than her interest in the domestic arts by booking her on shows like E!'s Fashion Police.
Martha expanded her business throughout the 1980's and 1990's to include magazines, television and retail partnerships. The media coverage ranged from business outlets to late night talk shows.
The company's initial public offering was covered extensively by the media and Martha became a household name.
Martha has always been an innovator and has been recognized for her influence by the leading cultural barometers of our time.
A fashion and beauty icon, Martha has been named to People Magazine's "50 Most Beautiful People" list and appeared in fashion publications such as Harper's Bazaar and Net-a-Porter's Porter.