TurboChef’s Speedcook ovens were a hit in commercial kitchens, but Magrino was brought in to introduce it to luxury consumers. By employing our 360° Lifestyle approach to brand building and public relations, we developed a strategy that included events, word-of-mouth, sponsorships, an ambassador program, and product demos. The multi-year campaign garnered 750 million media impressions, including the Thanksgiving episode of Good Morning America, during which a turkey was cooked on-air in 42 minutes.
Chef Charlie Trotter with actress Kim Catrall, Chef Alan Wyse and food writer and personality Ted Allen at one of several influencer events Magrino Agency organized.
Restaurateurs Sirio Maccioni, Drew Nieporent and Julian Niccolini became de facto brand ambassadors after tasting food prepared with the TurboChef Speedcook oven.
Influencers were introduced to TurboChef at various consumer and trade events.