Following a $450-million restoration, The Plaza engaged Magrino Public Relations to reintroduce this New York icon to the world. We positioned the hotel and new on-site experiences as an “urban resort” in the heart of Manhattan, while also restoring its place in the hearts of New Yorkers, via strategic media placements, partnerships with key New York City organizations, and press-worthy events, resulting in more than 8 billion media impressions.
Since opening its doors in 1907, The Plaza has been an international icon.
The Plaza is home to the one-of-a-kind Eloise Suite, designed by celebrated fashion designer Betsey Johnson.
On May 23, 2012, The Plaza Food Hall opened in its 32,000-square-foot space.