With its opening scheduled during a challenging economic environment, the Cosmopolitan of Las Vegas looked to Magrino for public relations strategy. We positioned it as The Strip’s premier hotel, managed their star-studded New Year’s Eve Grand Opening, and secured 3 billion media impressions, helping to drive a 90% occupancy rate and the highest daily room rate on The Strip.
The Cosmopolitan of Las Vegas has a uniquely vertical multi-tower design offering spectacular views of the vibrant city.
Alex Rodriguez, Jay Z and Beyoncé celebrate the grand opening of The Cosmopolitan of Las Vegas
Coldplay’s Chris Martin performs on New Year’s Eve.
Jennifer Lopez was just one of the many celebrities in attendance.
The Casino floor at The Cosmopolitan of Las Vegas