Wine & Spirits
Clients / Magrino
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Hendrick’s Gin

When Hendrick’s Gin engaged Magrino Public Relations, we were charged with enhancing their premium positioning while continuing to support its reputation as the most unusual gin. Since we started working with the brand in 2012, the agency supported a five-city tour and secured 14 million media impressions, leading to record breaking event attendance and a 100% increase to database entries.


Hendrick's Gin Logo

Hendrick's Gin Bottles

Hendrick’s Gin, the most unusual gin, has taken the world by storm since it was first introduced, thanks to its delightfully unique flavor.

Pr Event for Hendrick's Gin

Magrino leveraged Hendrick’s Gin’s experiential event series, Voyages into the Unusual, with regional media across the country.

Hendrick's Gin PR Event

Welcome to the curious world of the Hendrick’s Gin experiential  event series, Voyages into the Unusual.

Hendrick's Gin Sipping Event for the Media and Bartender's

An exclusive group of media and members of the bartender community sipping Hendrick's Quinetum, a limited edition quinine cordial, introduced in 2013.

Hendrick's Gin used in L'OBJET collateral

Magrino arranged an alliance between Hendrick’s Gin and their luxury home tabletop and accessories client L’OBJET, which included the spirit in collateral for its Cabinet of Curiosités collection.

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