In conjunction with digital partner BCV, Magrino Agency established Fontainebleau’s presence on Instagram, a platform which initially had not been adopted by major players in the travel industry, to extend the hotel’s reach on social media, heighten overall brand awareness, and further position the property as a leading hotel for today’s modern, trendsetting traveler.
Fontainebleau’s Instagram account has greatly outpaced its local and national competitive set in both number of followers and hashtag mentions.
We leveraged Fontainebleau’s music platform, BleauLive, to engage and incentivize fans with offers for once-in-a-lifetime experiences and exclusive access to today’s top performing artists.
We created an integrated messaging plan that adhered to four core content buckets: Aspirational, Nightlife, Exclusive and Behind-the-Scenes Access to Events, and Promotions.
iHeartRadio’s Ultimate Pool Party at Fontainebleau included performances by Maroon 5, Flo Rida, Gym Class Heroes, Calvin Harris and Enrique Iglesias
Fontainebleau’s Instagram is the most followed individual hotel account in the United States with more than 16,000 followers, has received more than 41,000 likes and 1,600 comments since its launch, and the #Fontainebleau hashtag has been used over 50,000 times.