Magrino Leadership
Leadership / Magrino
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Magrino Public Relations Agency Partner Greg Calejo of Amplify Partners
Greg Calejo, Co-Founder, Amplify Partners

Greg Calejo is co‐founder of Amplify Partners, the marketing firm that uniquely leverages access to influential decision‐ and opinion‐makers in the entertainment, media and corporate worlds to generate goodwill, buzz, raise profiles, and ultimately grow brands and their business.

 

Before launching Amplify, Calejo served as Senior Vice President for Special Projects at IMG Artists, where he managed artist relations and partnerships for the agency’s arts and entertainment festivals globally.

 

Previously, for more than a decade, Calejo was Vice‐President of the Strategic Marketing & Entertainment Group at Kerzner International Resorts & Casinos, where he created and produced brand‐building programs for the company’s resorts and casinos, including the One&Only Resorts as well as Atlantis Paradise Island in the Bahamas and Dubai. While there, Greg orchestrated star-studded grand opening celebrations, celebrity birthday parties, weddings, television appearances, shows and projects in order to expand the distinction of the brands to consumers and the media alike.

 

Before Kerzner, Calejo managed renowned artist Kenny Scharf, in order to expand the artist’s profile beyond the artistic community and established him as a commercial brand through successful partnerships with Sony, Saks, Simon & Schuster and Seagram’s.

 

Earlier, Calejo worked as a manager for The Ray Rodríguez Company, the consulting firm of the former CEO of Univision who led in the 1990s the explosive growth of the Latin market in the U.S.

 

Today, with Amplify, Calejo brings decades of marketing experience and access to promote his clients and their brands.

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