Five categories of services leave no opportunity unseized. At Magrino, we leverage our vertical industry experience and PR expertise to develop strategies and ideas that differentiate brands from their competition. Our services span five categories:
Magrino tells the right story to the right audience at the right time. Then we keep on telling it. Leveraging our 360° Lifestyle Approach to brand building and Public Relations, we explore each appropriate story angle and media outlet (international, national and local), based on brand news and differentiators, seasonal opportunities and cultural moments. The result: a broad base of media coverage that crosses multiple categories and touches consumers in a meaningful and motivating manner.
Magrino offers short- and long-term brand consulting, as well as strategic plan development. Our efforts will strategically elevate your brand. Let us guide and/or implement your plan, with brand consulting recommendations that may include PR, advertising, SEO and SEM, strategic partnerships, event marketing, brand alliances, digital and social media marketing, brand extensions, spokespeople and brand ambassadors.
Digital and social media are moving so fast that you cannot be expected to keep up with its breakneck pace. But your PR partner should. Magrino stays on top of the digital/social space for you, participating in consumer dialogues through strategic use of new media. We offer a full complement of services, including:
What keeps Magrino on the leading edge of the culturally current, relevant and ripe with opportunity? One key reason: the lasting relationships we¹ve cultivated with tastemakers the world over. We make these influencers work for you‹whether interacting with consumers at sponsored events, or via involvement with organizations across lifestyle segments. And in conjunction with AMPLIFY Partners, our entertainment marketing alliance headed by Greg Calejo and Daniel Benedict, we enhance the value and effectiveness of existing marketing initiatives, public relations programs and special projects via genuine access to the very top players in entertainment, social and business circles. Whether developing sought-after events from conception to execution, attracting key influencers, securing top talent for spotlight performances, or delivering a celebrity host, our strategic relationships translate into more business and more success for your brand.
As part of our 360° Lifestyle Approach to brands, we seek and build newsworthy alliances with influential personalities, businesses and organizations both within and outside our agency portfolio.
We leverage the brand equity of those properties to position (or reposition) your brand, expose you to new audiences outside your category, and take advantage of new media opportunities. The results: reinforcing your brand relevance, capturing new markets, and providing consumer call-to-action.